Couronne Management



Couronne Management is an international brand management and consultation company, focused on brand building, commercial strategy and business development. Our clients are mainly European brands who seek advice on entering the Chinese and Asian markets.
Headquartered in Hong Kong and established in 2016, Couronne Management has successfully partnered with international brands, like Pinel & Pinel, Faith Connexion, Maison Margiela and Grimoldi Milano Watch, helping them to set up stores and sales distribution and organising key marketing events in Hong Kong, such as private trunk events in the Landmark Hong Kong and in Shanghai. And our latest achievement was to identify a key investor to acquire the Faith Connexion brand for the Greater China region.
Our top management team have numerous years of experience collaborating with European brands
and Chinese clients in facilitating business start-up, brand acquisition, brand collaborations and project management, covering areas like driving sales excellence, customer engagement, and maximising brand efficiency through physical, digital as well as phygital platforms.
Couronne Management is synonymous with a General Manager helping to plan, strategise and navigate the brand milestones to achieve outstanding results.
Brand Partners
Watch and Jewellery


The true story of Grimoldi was born when founder of Grimoldi family, Grimoldi started his apprentice study at 14 years old with most important master jewellers in Milan.
















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REGINA LAM
A cosmopolitan of exquisite style, with over 2 decades of regional luxury brand management experience across Asia, with key focus in China.
Upon graduation from York University, Toronto, in Political Science, Ms. Lam continued to develop her fashion career in Canada, Hong Kong, China and Asia. She has held various senior executive roles with LVMH group for Emilio Pucci, Kenzo and French couture brand Jean Paul Gaultier.
During her tenure as CEO Asia of Tom Ford and Staff International
(OTB Group), she successfully set up the Asia subsidiaries and opened a large network of physical stores throughout Asia and China leading towards robust growth.
Combining her passion for fashion and her business acumen in this area, together with extensive business network in both Europe and Asia, makes her a desirable partner in the luxury fashion industry. Her unique vision and adaptability to identify solutions in this fast changing “Phygital” world are poised to build effective business strategies for the brands she works with.
Representative Brands

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Business Partner



01/
STRATEGIC CONSULTATION
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Analyse brand and organization commercial strategies and goals for accelerating business growth.
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Improve merchandise planning, including capsule lines or cross-over product assortments, that can maximise sales and profits,
while reducing stock level.
02/
BUSINESS DEVELOPMENT
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Identify opportunities to evolve beyond existing business models, markets and segments.
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Analyse company and brand needs under the new digital era and help learning how to react.
03/
CUSTOMER
ENGAGEMENT & SATISFACTION
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Encourage brand and customer bonding through unique buying experiences and interactive journey.
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Curate Bespoke experience through offering personalised and private events to promote B2C relationships for bigger brand exposure and higher transaction rates.
04/
BRAND SUSTAINABILITY
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Create sustainable marketing strategy, such as using eco-friendly materials, promoting sustainable lifestyle products and partnering with related organizations, to communicate what the brand cares about and attain higher customer acceptance.
05/
BRAND OR COMPANY ACQUISITION
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Source and connect suitable buyers or sellers for European or Asian brands seeking investors in Asia.
Our Solutions


Ambassador &
Society Roles
SEOUL FASHION WEEK TRADE AMBASSADOR (KOREA)
FASHION FARM FOUNDATION
2017 – PRESENT
Ms. Lam has been the trade ambassador for the Seoul Trade Fashion Week since 2017, to promote K Brands outside of Korea as well as guiding the new designers to a global level.
2017 - 2020
Ms. Lam was a panel judge and strategic advisor for fff, and helped local designers curate pop up events with Harvey Nichols Department Store and Hong Kong Jockey Club.
HONG KONG MANAGEMENT ASSOCIATION
2016 - 2017
Conducted group seminars and forums to discuss “How to stay resilient at this competitive retail market” in Hong Kong.
SYDNEY FASHION SUMMIT (AUSTRALIA)
2013
Ms. LAM was invited by Australia Financial Review to speak at the Sydney Opera House for the first “Fashion Luxury Conference” on “How brands successfully entering China?”

Contact Information
Ms. Regina LAM
Managing Director
COURONNE Management Ltd.
16F Hong Kong Club Building
3A Chater Road
Central, Hong Kong
Email: regina@couronnec.com
Website: www.couronnec.com
Mobile: +852 9023 8118
spoiltlam regina.lam110
